I help make critical
journeys work better
I rethink the parts of your product where friction costs you users, engagement, or revenue.
Upgrade the experiencenot just the interface
10+ years turning new ideas into products used by millions, across different categories and platforms.
I help make critical
I help turn ideas
into products
I take new ideas from ambiguity to experiences people can understand, use, and adopt.
I help you grow
& engage your users
I design product loops that give users a reason to come back, engage more, and bring others with them.
CHAPTER 02THE PERSON BEHIND THE WORK
About Me
My story
After 10 years of designing for startups building from 0 to 1, I’ve begun my own journey with Supalink, while partnering with other teams to help their products reach their full UX potential.
I was good at art growing up, but in my twenties I realized my interests went beyond aesthetics. I was equally drawn to solving problems by building things.
Over the last 10+ years, I’ve worked across sports, B2B SaaS, and primarily social and gamified products, solving problems that unlocked growth and removed critical business bottlenecks.
Along the way, I’ve built high-performing design teams, set up systems that helped teams move faster, and spent the last four years deeply integrating AI into how I research, design, prototype, and build.
That experience has taught me to balance design, technology, performance, and business thinking and focus them on solving the problem that actually matters.
Anupam